Mightyfull

Mightyfull LLC (“Mightyfull,” “we,” “us,” or “our”) wants you to be familiar with how we collect, use, and disclose personal information. This Privacy Policy describes how we handle personal information that we collect:

through our website at https://www.mightyfull.com (the “Site”)
through any related mobile sites or applications that link to this Privacy Policy
through our email, SMS/text, and other online communications
through our owned and operated social media pages that link to this Privacy Policy

(collectively, the “Services”).

By using the Services or by purchasing products from us through the Services, you agree to the terms of this Privacy Policy and to our Terms of Service (link).

If you do not agree with this Privacy Policy, please do not use the Services.

Personal Information We Collect

We collect personal information in a few different ways.

Information You Provide to Us

We collect personal information that you provide directly to us, such as when you:

browse or use the Site
create or access an account
place an order or enroll in a subscription
sign up for marketing communications or SMS/text programs
contact us for customer support
interact with us on our social media pages.

The types of personal information we may collect include:

Contact information – such as your name, email address, billing and shipping address, and phone number.
Account information – such as your account username and password, if you create an account.
Order and payment information – such as items ordered, order history, and payment card information or other billing details. Payment card information is processed by our payment service providers (for example, Shopify Payments or other processors), who handle it in accordance with their own privacy policies.
Subscription information – such as your product selections, delivery frequency, subscription status, and related preferences.
Customer support information – such as information you provide when you contact us, including the content of messages, claims, photos you submit for damage/quality claims, and any related correspondence.
User‑generated content – such as ratings, reviews, testimonials, comments, photos, or other content you choose to submit or post on the Site or on our social media pages.
Marketing and preference information – such as your preferences for receiving marketing communications, your responses to surveys, contests, or promotions, and your interests or preferences that you share with us or that we infer from your interactions with the Services.
If you choose to provide information relating to dietary restrictions, allergies, or other health‑related matters (for example, in a support request or a review), you understand that we may use that information as described in this Privacy Policy. We do not require you to provide health‑related information to use the Services.

Information Collected Automatically

When you use the Services, our service providers (including Shopify and analytics/advertising partners) and we automatically collect certain information about your device and your use of the Services.

This may include:

Device and usage information – such as your browser type and version, operating system, device type and model, IP address, general location (e.g., city, state), language settings, referring URLs, pages viewed, links clicked, time spent on pages, and other information about how you navigate and interact with the Services.
Order and interaction information – such as when you add items to your cart, start checkout, complete purchase, or open and interact with emails or SMS messages from us.

Our providers and we may collect this information using cookies, pixel tags (also called web beacons), SDKs, scripts, and similar technologies.

Cookies and Similar Technologies

Cookies are small text files stored on your browser or device that help websites remember your actions and preferences. We use cookies and similar technologies to:

operate and secure the Site (for example, to keep you logged in and to operate the shopping cart and checkout)
understand how people use the Site and to improve it
remember your preferences
support analytics and advertising, including interest‑based advertising where permitted by law.

Most browsers allow you to control cookies through settings. If you block or delete cookies, some features of the Site may not work properly.

We do not currently respond to browser “Do Not Track” signals.

Information from Other Sources

We may receive personal information about you from other sources, such as:

Social media platforms – if you interact with us on social media (for example, by following us, leaving comments, or messaging us), we may receive your profile information, handle, and any content you choose to share.
Marketing and advertising partners – who help us run campaigns, measure performance, and understand our audience.
Other third‑party services – such as analytics or fraud‑prevention providers.

We may combine information from these sources with information we collect from you and from your use of the Services.

If you provide us with personal information about another person (for example, shipping a gift to someone else), you represent that you have the authority to do so and to allow us to use the information in accordance with this Privacy Policy.

How We Use Personal Information

We use the personal information we collect for a variety of business purposes, including to:

Provide and operate the Services
Operate and maintain the Site
Process and fulfill your orders and subscriptions (including processing payments, arranging for shipping, and providing order confirmations)
Administer your account and enable you to manage your subscriptions
Provide customer support and respond to your inquiries, requests, and claims (including damage/quality claims)
Communicate with you
Send transactional messages (for example, order confirmations, shipping updates, subscription reminders, and changes to our terms and policies)
Send marketing communications (such as emails or SMS/text messages) about products, offers, promotions, or events, in accordance with your preferences and applicable law. You can opt out of marketing at any time as described below.
Personalize your experience
Remember your settings and preferences
Provide content, recommendations, and offers that may be more relevant to your interests
Improve and develop our business
Analyze how the Services are used and their performance
Develop new products, features, and services
Monitor trends and measure the effectiveness of our marketing
Security and fraud prevention
Protect the security and integrity of the Services
Detect, prevent, and respond to fraud, abuse, unauthorized activities, or security incidents
Verify your identity where needed

Compliance and legal purposes

Comply with applicable laws, regulations, and legal processes
Respond to lawful requests and orders from public and government authorities
Enforce our Terms of Service and other policies
Protect our rights, privacy, safety, or property, and/or that of you or others

Business transfers

In connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company. We may aggregate or de‑identify personal information so that it can no longer reasonably be linked to an identified or identifiable person. We may use and share such aggregated or de‑identified information for any lawful purpose. We need to collect and use personal information for these purposes. If you choose not to provide certain information, we may not be able to provide some or all the Services to you.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service providers – companies that help us operate the Services or perform business functions on our behalf, such as Shopify (e‑commerce platform and hosting), payment processors, shipping and logistics providers, email and SMS/text service providers, customer support tools, analytics providers, and marketing/advertising partners.
Business partners and advertising partners – to help us market and advertise our products, measure campaign performance, and better understand our customers and audience.
Professional advisors – such as attorneys, accountants, auditors, and consultants, when necessary to support our business.
Authorities and legal process – law enforcement, regulators, government authorities, courts, or others when we believe disclosure is necessary or appropriate to comply with law or legal process, or to protect rights, safety, or property.
Other users and the public – when you voluntarily submit content (such as reviews, comments, or social media posts) that is visible to others as part of the Services.
Business transferees – in connection with a corporate transaction, such as a merger, acquisition, financing, or sale of all or a portion of our business or assets, including as part of bankruptcy or similar proceedings.

We do not sell personal information for money in the ordinary sense of the word. We may, however, share personal information with advertising and analytics partners in ways that could be considered “sharing” or “targeted advertising” under certain state privacy laws. Where required by law, we will provide appropriate notices and choices regarding such practices.

Security

We use reasonable organizational, technical, and administrative measures designed to protect personal information within our organization. However, no system or transmission of data over the internet can be guaranteed to be 100% secure.

If you believe that your interaction with us is no longer secure (for example, if you believe the security of your account has been compromised), please contact us immediately using the information in the “Contact Us” section below.

Your Choices and Marketing Preferences

9.1 Email Marketing

You can opt out of receiving marketing emails from us at any time by clicking the “unsubscribe” link in the email or by contacting us using the information below.

Even if you opt out of marketing emails, we may still send you non‑marketing communications, such as order confirmations, shipping updates, subscription notices, and other important service or transactional messages.

9.2 SMS/Text Messages

If you have opted in to receive SMS/text messages from us, you can opt out at any time by replying with a message such as “STOP,” “CANCEL,” “UNSUBSCRIBE,” or as otherwise instructed in the message. You may also contact us using the information below to request removal from SMS/text programs.

Message and data rates may apply. The frequency of messages may vary.

9.3 Cookies and Online Advertising

Most web browsers are set to accept cookies by default. You can usually set your browser to remove or reject cookies. Note that removing or rejecting cookies may affect the Site’s availability and functionality.

To learn more about cookies and how to manage them, you may visit resources such as http://www.allaboutcookies.org.

To opt out of certain interest‑based advertising, you may also use tools provided by the Digital Advertising Alliance at http://www.aboutads.info/choices/ or the Network Advertising Initiative at http://www.networkadvertising.org/choices/. These tools are provided by third parties; we do not control or operate them.

Your Privacy Rights

Depending on where you live and how you interact with the Services, you may have certain rights regarding your personal information under applicable law. Subject to applicable law, these may include the right to:

request access to the personal information we hold about you
request correction of inaccurate personal information
request deletion of your personal information
request that we limit or restrict certain processing of your personal information
opt out of certain types of targeted advertising or “sharing” where applicable.

To make a request, please contact us using the information in the “Contact Us” section below and describe the nature of your request and the state you reside in. We may need to verify your identity before fulfilling your request. We will respond to your request in accordance with applicable law.

We will not discriminate against you for exercising any rights that you may have under applicable privacy laws.

Please note that we may be required or permitted by law to retain certain information, for example, for recordkeeping, to complete transactions you initiated, to comply with legal obligations, or for other legitimate business purposes.

Data Retention

We retain personal information for as long as necessary or permitted, considering the purposes for which it was collected, and consistent with applicable law. The criteria used to determine our retention periods include:

the length of time we have an ongoing relationship with you (for example, for as long as you have an account or active subscription with us or keep using the Site).
whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records for a certain period).
whether retention is advisable considering our legal position (for example, in relation to applicable statutes of limitations, litigation, or regulatory investigations).

Third‑Party Services and Links

This Privacy Policy does not apply to the privacy, information, or other practices of any third parties, including:

any third‑party websites, services, or applications that may link to or be accessible from the Services, or social media platforms, app stores, payment services, or other providers.

We are not responsible for the privacy or security practices of such third parties. We encourage you to review the privacy policies of any third‑party sites or services before providing personal information to them.

Children’s Privacy

The Services are not intended for use by children under the age of 18, and we do not knowingly collect personal information from children under 18.

As described in our Terms of Service, you must be at least 18 years old to make purchases through the Site, and if you are under 18, a parent or legal guardian must complete any purchase on your behalf.

If you believe we have collected personal information from a child under 18, please contact us using the information below so we can take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last Updated” date at the top of this page.

For material changes, we may also provide additional notice, such as by email or by posting a prominent notice on the Site. Any changes will become effective when we post the revised Privacy Policy on the Site, unless otherwise stated.

Your continued use of the Services after we post changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your privacy rights, you may contact us at:

Mightyfull LLC

Email: support@mightyfull.com

We aim to respond to privacy‑related inquiries promptly and in accordance with applicable law.